{"id":213,"date":"2016-10-02T17:26:20","date_gmt":"2016-10-02T13:56:20","guid":{"rendered":"http:\/\/honareweb.com\/?p=213"},"modified":"2017-05-03T11:11:17","modified_gmt":"2017-05-03T06:41:17","slug":"%d8%aa%d8%ac%d8%a7%d8%b1%d8%aa-%d8%a7%d9%84%da%a9%d8%aa%d8%b1%d9%88%d9%86%db%8c%da%a9","status":"publish","type":"post","link":"https:\/\/honareweb.com\/fa\/%d8%aa%d8%ac%d8%a7%d8%b1%d8%aa-%d8%a7%d9%84%da%a9%d8%aa%d8%b1%d9%88%d9%86%db%8c%da%a9\/","title":{"rendered":"\u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9"},"content":{"rendered":"
\u0634\u0627\u06cc\u062f \u0627\u06cc\u0646 \u0633\u0648\u0627\u0644 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0647\u0645 \u067e\u06cc\u0634 \u0622\u0645\u062f\u0647 \u06a9\u0647\u00a0<\/strong>\u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0686\u06cc\u0633\u062a\u061f<\/strong><\/span>
\n \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0641\u0631\u0648\u0634 \u0648 \u062a\u062d\u0648\u06cc\u0644 \u06a9\u0627\u0644\u0627\u0647\u0627 \u0648 \u062e\u062f\u0645\u0627\u062a \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0627\u0633\u062a.<\/span>
\n \u0627\u06cc\u0646 \u062a\u06a9\u0646\u06cc\u06a9 \u062f\u0631 \u0633\u0627\u0644\u0647\u0627\u06cc \u0627\u062e\u06cc\u0631 \u0631\u0634\u062f \u0628\u0633\u06cc\u0627\u0631\u06cc \u062f\u0627\u0634\u062a\u0647 \u0648\u0628\u06cc\u0634 \u0627\u0632 \u0627\u06cc\u0646 \u0646\u06cc\u0632\u062f\u0631 \u0633\u0627\u0644 \u0647\u0627\u06cc \u0622\u06cc\u0646\u062f\u0647 \u0631\u0634\u062f \u062e\u0648\u0627\u0647\u062f \u062f\u0627\u0634\u062a . \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0628\u0647 \u0647\u0631 \u06af\u0648\u0646\u0647 \u0645\u0639\u0627\u0645\u0644\u0647 \u0627\u06cc \u06af\u0641\u062a\u0647 \u0645\u06cc \u0634\u0648\u062f \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u0647\u0631 \u06af\u0648\u0646\u0647 \u062e\u0631\u06cc\u062f \u0648 \u0641\u0631\u0648\u0634 \u06a9\u0627\u0644\u0627 \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0635\u0648\u0631\u062a \u067e\u0630\u06cc\u0631\u062f \u0648 \u0628\u0647 \u0648\u0627\u0631\u062f\u0627\u062a \u0648 \u06cc\u0627 \u0635\u0627\u062f\u0631\u0627\u062a \u06a9\u0627\u0644\u0627 \u0648 \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u0645\u0646\u062a\u0647\u06cc \u0645\u06cc \u0634\u0648\u062f.<\/span><\/p>\n

\u0645\u062f\u0644\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9<\/strong><\/span><\/h3>\n

\u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0628\u0627\u0639\u062b \u0645\u06cc \u0634\u0648\u062f \u0627\u0631\u062a\u0628\u0627\u0637 \u0634\u0631\u06a9\u062a\u0647\u0627 \u0648 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0622\u0633\u0627\u0646 \u062a\u0631 \u0648 \u0633\u0631\u06cc\u0639 \u062a\u0631 \u0635\u0648\u0631\u062a \u06af\u06cc\u0631\u062f.<\/strong>\u0627\u06af\u0631 \u0634\u0631\u06a9\u062a\u06cc \u062a\u0645\u0627\u06cc\u0644 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u0628\u0647 \u0639\u0631\u0635\u0647 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0648\u0627\u0631\u062f \u0634\u0648\u062f \u0628\u0627\u06cc\u062f \u0628\u0647 \u0627\u0646\u0648\u0627\u0639 \u0645\u062f\u0644 \u0647\u0627\u06cc \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0622\u0646 \u06a9\u0647 \u0634\u0627\u0645\u0644 \u00a0\u00a0\u2026,B2B,C2B,B2G,E2B,B2A\u0645\u06cc\u0628\u0627\u0634\u062f\u060c\u0634\u0646\u0627\u062e\u062a \u06a9\u0627\u0641\u06cc \u0631\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f. \u062a\u0639\u062f\u0627\u062f\u06cc \u0627\u0632 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0645\u062e\u062a\u0635\u0631 \u0634\u0631\u062d \u0645\u06cc \u062f\u0647\u06cc\u0645:<\/span>
\n B2B<\/strong>) Business to Business) : \u0627\u0646\u062c\u0627\u0645 \u0645\u0628\u0627\u062f\u0644\u0627\u062a \u062a\u062c\u0627\u0631\u06cc \u0628\u06cc\u0646 \u062f\u0648 \u06cc\u0627 \u0686\u0646\u062f \u0628\u0646\u06af\u0627\u0647\u060c \u0645\u0627\u0646\u0646\u062f \u0633\u0641\u0627\u0631\u0634 \u0645\u0648\u0627\u062f \u0627\u0648\u0644\u06cc\u0647 \u060c \u062f\u0631\u06cc\u0627\u0641\u062a \u0641\u0627\u06a9\u062a\u0648\u0631\u0648 \u067e\u0631\u062f\u0627\u062e\u062a \u0647\u0632\u06cc\u0646\u0647 \u0647\u0627 \u0648 … \u0627\u0632 \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u0646\u062f\u0647 \u0628\u0647 \u062a\u0627\u0645\u06cc\u0646 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062a\u0648\u0633\u0637\u00a0 \u0631\u0627\u0647 \u0627\u0646\u062f\u0627\u0632\u06cc \u06cc\u06a9 \u0634\u0628\u06a9\u0647 \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0628\u0631\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0641\u0639\u0627\u0644\u06cc\u062a \u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc.\u0627\u06cc\u0646 \u0631\u0648\u0634 \u062f\u0631 \u0633\u0627\u0644 \u0647\u0627\u06cc \u0627\u062e\u06cc\u0631 \u0628\u0647 \u062f\u0644\u06cc\u0644 \u06af\u0633\u062a\u0631\u0634 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0631\u0634\u062f \u0631\u06cc\u0627\u062f\u06cc \u062f\u0627\u0634\u062a\u0647 \u0627\u0633\u062a.<\/span>
\n B2C)\u00a0<\/strong>Business to Consumer) : \u0627\u0646\u062c\u0627\u0645 \u0645\u0639\u0627\u0645\u0644\u0627\u062a \u062a\u062c\u0627\u0631\u06cc \u0628\u06cc\u0646 \u0628\u0646\u06af\u0627\u0647 \u0628\u0627 \u0627\u0634\u062e\u0627\u0635 \u062d\u0642\u06cc\u0642\u06cc\u060c \u0645\u0627\u0646\u0646\u062f \u0641\u0631\u0648\u0634 \u0646\u0631\u0645 \u0627\u0641\u0632\u0627\u0631 \u0627\u0632 \u06cc\u06a9 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0648 \u06cc\u0627 \u0627\u0631\u0627\u0626\u0647 \u062e\u062f\u0645\u0627\u062a \u0628\u0647 \u0634\u0631\u06a9\u062a \u0647\u0627<\/span>
\n C2B)\u00a0<\/strong>Consumer to Business) :\u0627\u0646\u062c\u0627\u0645 \u0645\u0639\u0627\u0645\u0644\u0627\u062a \u062a\u062c\u0627\u0631\u06cc \u0628\u06cc\u0646 \u0634\u062e\u0635 \u0628\u0627 \u0628\u0646\u06af\u0627\u0647\u060c \u0645\u0627\u0646\u0646\u062f \u0628\u0631\u06af\u0632\u0627\u0631\u06cc \u0645\u0646\u0627\u0642\u0635\u0647 \u062e\u0631\u06cc\u062f \u0686\u06cc\u0632\u06cc \u0628\u06cc\u0646 \u0686\u0646\u062f\u06cc\u0646 \u0641\u0631\u0648\u0634\u0646\u062f\u0647.\u062f\u0631 \u0627\u06cc\u0646 \u0631\u0648\u0634 \u062e\u0631\u06cc\u062f\u0627\u0631 \u0648 \u0641\u0631\u0648\u0634\u0646\u062f\u0647 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627 \u0648 \u0628\u062f\u0648\u0646 \u0648\u0627\u0633\u0637\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0628\u0627 \u0647\u0645 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631\u0642\u0631\u0627\u0631 \u0645\u06cc \u06a9\u0646\u0646\u062f.<\/span>
\n C2C)\u00a0<\/strong>Consumer 2 Consumer): \u0645\u0631\u0627\u0648\u062f\u0627\u062a \u062a\u062c\u0627\u0631\u06cc \u0628\u06cc\u0646 \u0627\u0634\u062e\u0627\u0635 \u0628\u0627 \u0647\u0645 \u06a9\u0647 \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0627 \u0647\u0645 \u0627\u0631\u062a\u0628\u0627\u0637 \u062f\u0627\u0631\u0646\u062f\u060c \u0645\u0627\u0646\u0646\u062f \u0641\u0631\u0648\u0634 \u0645\u0632\u0627\u06cc\u062f\u0647\u200c\u0627\u06cc \u06cc\u06a9 \u0645\u0646\u0632\u0644 \u0627\u0632\u0637\u0631\u06cc\u0642 \u0634\u0628\u06a9\u0647 (\u0648\u0628 \u0633\u0627\u06cc\u062a \u0647\u0627)<\/span><\/p>\n

\u0645\u0632\u0627\u06cc\u0627\u06cc \u062a\u062c\u0627\u0631\u0627\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627<\/strong><\/span><\/h2>\n

\u0645\u0632\u0627\u06cc\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0628\u0631\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u0648 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u0628\u0631\u0627\u06cc \u062c\u0627\u0645\u0639\u0647 \u0628\u0647 \u0635\u0648\u0631\u062a \u0632\u06cc\u0631 \u0627\u0631\u0627\u0626\u0647 \u06a9\u0631\u062f\u0647 \u0627\u0646\u062f :<\/span><\/p>\n

    \n
  • \u062d\u0630\u0641 \u0645\u062d\u062f\u0648\u062f\u06cc\u062a \u0647\u0627\u06cc \u0645\u06a9\u0627\u0646\u06cc \u0648 \u0632\u0645\u0627\u0646\u06cc<\/span><\/li>\n
  • \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0631\u0635\u062f \u0641\u0631\u0648\u0634<\/span><\/li>\n
  • \u062f\u0633\u062a\u0631\u0633\u06cc \u0622\u0633\u0627\u0646 \u0628\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0644\u0627\u0632\u0645<\/span><\/li>\n
  • \u062c\u0647\u0627\u0646\u06cc \u0634\u062f\u0646 \u062a\u062c\u0627\u0631\u062a<\/span><\/li>\n
  • \u0627\u0645\u06a9\u0627\u0646 \u062e\u0631\u06cc\u062f \u062f\u0631 \u0647\u0631 \u0633\u0627\u0639\u062a \u0627\u0632 \u0634\u0628\u0627\u0646\u0647 \u0631\u0648\u0632<\/span><\/li>\n
  • \u062d\u0630\u0641 \u0648\u0627\u0633\u0637\u0647 \u0647\u0627<\/span><\/li>\n
  • \u0627\u0641\u0632\u0627\u06cc\u0634 \u0642\u062f\u0631\u062a \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/span><\/li>\n
  • \u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc \u06a9\u0627\u0644\u0627 \u0648 \u062e\u062f\u0645\u0627\u062a \u0628\u0647 \u062f\u0644\u06cc\u0644 \u0627\u0645\u06a9\u0627\u0646 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0633\u0631\u06cc\u0639 \u0648 \u0628\u0647\u0646\u06af\u0627\u0645 \u0642\u06cc\u0645\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062a\u0648\u0633\u0637 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/span><\/li>\n<\/ul>\n

    \u062f\u0644\u0627\u06cc\u0644 \u0639\u0642\u0628 \u0645\u0627\u0646\u062f\u06af\u06cc \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u062f\u0631 \u0627\u06cc\u0631\u0627\u0646:<\/strong><\/span><\/h3>\n

    \u062f\u0644\u0627\u06cc\u0644 \u0645\u062a\u0639\u062f\u062f\u06cc \u0631\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646 \u062f\u0631 \u0628\u06cc\u0627\u0646 \u0639\u0644\u0644 \u0639\u0642\u0628 \u0645\u0627\u0646\u062f\u06af\u06cc \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u062f\u0631 \u0627\u06cc\u0631\u0627\u0646 \u0628\u0631 \u0634\u0645\u0631\u062f \u06a9\u0647 \u0645\u0647\u0645\u062a\u0631\u06cc\u0646 \u0622\u0646\u0647\u0627 \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:<\/span><\/p>\n

      \n
    • \u067e\u0627\u06cc\u06cc\u0646 \u0628\u0648\u062f\u0646 \u0633\u0637\u062d \u0622\u06af\u0627\u0647\u06cc \u0627\u0641\u0631\u0627\u062f \u0646\u0633\u0628\u062a \u0628\u0647 \u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc \u0648 \u0641\u0646\u0627\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0631 \u06a9\u0634\u0648\u0631<\/span><\/li>\n
    • \u0646\u0628\u0648\u062f \u062a\u062c\u0647\u06cc\u0632\u0627\u062a \u0648 \u0627\u0645\u06a9\u0627\u0646\u0627\u062a \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0648 \u0634\u0628\u06a9\u0647 \u0627\u06cc \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u0631\u0633\u06cc \u0622\u0633\u0627\u0646 \u0628\u0647 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a<\/span><\/li>\n
    • \u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u062e\u062f\u0645\u0627\u062a \u0648 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0635\u062d\u06cc\u062d \u062a\u0648\u0633\u0637 \u0634\u0631\u06a9\u062a \u0647\u0627\u06cc \u0641\u0639\u0627\u0644 \u062f\u0631 \u0627\u06cc\u0646 \u0632\u0645\u06cc\u0646\u0647<\/span><\/li>\n
    • \u0639\u0648\u0627\u0645\u0644 \u062c\u0645\u0639\u06cc\u062a\u06cc \u0645\u0627\u0646\u0646\u062f \u0628\u0627\u0644\u0627 \u0628\u0648\u062f\u0646 \u0645\u062a\u0648\u0633\u0637 \u0633\u0646 \u0627\u0641\u0631\u0627\u062f \u062f\u0631\u0622\u0645\u062f\u0632\u0627 \u062c\u0627\u0645\u0639\u0647<\/span><\/li>\n
    • \u0639\u062f\u0645 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0635\u0631\u0641\u0647 \u062c\u0648\u06cc\u06cc \u0632\u0645\u0627\u0646 \u062f\u0631 \u0628\u06cc\u0646 \u0645\u0631\u062f\u0645<\/span><\/li>\n
    • \u0646\u0628\u0648\u062f \u0646\u0638\u0627\u0645 \u0628\u0627\u0646\u06a9\u062f\u0627\u0631\u06cc \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0646\u0648\u06cc\u0646 \u062f\u0631 \u0633\u06cc\u0633\u062a\u0645 \u0628\u0627\u0646\u06a9\u06cc \u06a9\u0634\u0648\u0631<\/span><\/li>\n
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