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What is Pay Per Click (PPC)?

Pay per click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost per click (CPC) model. The pay per click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook). Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.

How Does Pay Per Click Advertising Work?

In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.

Make the Right Decisions for Your Brand With PPC Advertising

Pay per click marketing provides you with laser targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate.

pay per click

Our pay per click business services


  • PPC Strategy Development
  • PPC Research
  • Campaign Setup
  • Turnkey PPC Campaigns
  • PPC Optimization

At Honareweb, we have extensive experience leveraging PPC to drive growth for our clients. Our approach to PPC is data driven, which allows us to deploy campaigns that focus on efficiency and constant improvement.

We Help You Improve Your Quality Score and Generate More Online Revenue

At Honareweb Agency, we determine your pay per click  search engine marketing (SEM) goals, identify your pay per click campaign metrics and establish your pay per click campaign structure to bring new visitors to your website and reduce your PPC management expenses.

Our pay per click advertising company helps you navigate the technicalities of PPC and effectively integrate it with your SEO and online marketing campaigns. Partner with our pay per click management agency and reap the benefits of cost effective pay per click business advertising services.

Why is PPC Management Important?

Advertisers who follow community guidelines and best practices can rank higher and gain better placement on webpages. This is critical because dropping from position 1 to 3 on your target SERP can decrease your click through rate by as much as 50%. Our pay per click business team provide you with support to tailor your campaigns for optimal results.

Important Notes

Research keywords

Find keywords your customers are searching for and identify those most likely to attract site visitors.

Conduct split tests

Use site traffic and visitor behavior to optimize your sales funnel.

Analyze campaign performance

Report and review campaign metrics to continuously improve your PPC strategy.